Shaping the
Future

A Sense of Space.

Chaimaa Holding is a value-based corporation that delivers for the future. The Group has always committed to achieving community flourishment with diversified business ventures and enterprises.

Focusing on different business industries essential for modern life, we strive to provide a complete living experience with genuine quality through a simplified and amplified vision. In addition to that, we are creatively innovative and strive to be original and unique.

vision

Brand Vision Delivering
for Years Down the Line.

For us, our industries create a connection between people and place. It begins by listening to those we are designing for and understanding what

matters—then delivering without compromise. As a result, our offerings are detail-driven, community inspired and built on relationships.

01

Leading Business

The Chaimaa way is all about placing quality before quantity, and in this way, our portfolio is intimate in scale. Yet, it is defined by a signature of contemporary designs, considered finishes and distinctly human touches.

02

Empowering People’s Lives

People are the quintessence of place, and we believe that people, precincts and nature are intertwined. And together, they form a unified community.

03

Creating Opportunities

We maximise every opportunity that comes along in Northern Africa and the UAE. We work alongside architects, interior designers, consultants, and artists to form ongoing partnerships. We work to create value for the investors, people, and the greater community.

LEADERSHIP

“Guided By A Holistic Process, Mr Allal Successfully Brings Together The Industry’s Most Talented Professionals To Deliver Upscale Real Estate Projects And Design Solutions With Lucrative Investment Opportunities For The Stakeholders.”

Pioneered by Mr Allal El Alj, Chaimaa Holding made significant strides with portfolio and geographical expansion over the past decades. He is the driving force behind Chaimaa Holding's success.

The high-end residential apartments, mixed-use projects, and luxury villas initiated under his leadership transformed the landscape of Morocco and Dubai, UAE. His international expertise, professional industry insight, and coherent long-term view set the strategy and align the organisation for desirable launches.

TIMELINE

1960
1963
1968
1971
1972
1975
1985
1999
2000
2002
2007
2015
2016
2019
2022
footer-logo

1960

Year Of
Establishment

Group Incorporation

Group Incorporation

footer-logo

1963

Year Of
Establishment

Import & Export Industry

Import & Export Industry

footer-logo

1968

Year Of
Establishment

Real Estate Industry

Real Estate Industry

footer-logo

1971

Year Of
Establishment

Creation of Construction Division

Creation of Construction Division

footer-logo

1972

Year Of
Establishment

Expansion to Gas Industry

Expansion to Gas Industry

footer-logo

1975

Year Of
Establishment

Entry to Industrial Food

Entry to Industrial Food

footer-logo

1985

Year Of
Establishment

Expansion to eastern region of Morocco for Property and Construction

Expansion to eastern region of Morocco for Property and Construction

footer-logo

1999

Year Of
Establishment

Leader in the eastern region of Morocco

Leader in the eastern region of Morocco

footer-logo

2000

Year Of
Establishment

Expansion to Casablanca

Expansion to Casablanca

footer-logo

2002

Year Of
Establishment

Expansion to Marrakesh

Expansion to Marrakesh

footer-logo

2007

Year Of
Establishment

Expansion to the norther region of Morocco

Expansion to the norther region of Morocco

footer-logo

2015

Year Of
Establishment

Expansion to Dubai

Expansion to Dubai

footer-logo

2016

Year Of
Establishment

Initiation of Deval Real Estate Development

Initiation of Deval Real Estate Development

footer-logo

2019

Year Of
Establishment

Expansion to F&B Industry

Expansion to F&B Industry

footer-logo

2022

Year Of
Establishment

Expansion to the Healthcare sector

Expansion to the Healthcare sector

Authentic Values

brand

Timeless

Our lasting values transcend trends and are deeply embedded in our heritage. We hold ourselves to the highest standards, and that’s why we convert opportunities into value and promise to continue delivering projects of international standards.

brand

Reliable

We are authentic, genuine, and reliable. To create a sustainable and inclusive way of life, we inculcate smart city principles and authentic urbanism methodology so that the residents and their posterity can experience a fulfilling life.

brand

Responsive

We respond to evolving human needs and are resilient and consistent in our offerings. We envision a lively urban future for the coming generations, and every element is a deliberate attempt to create community cohesion, interaction, and resilience.

brand

Humanized

We affirm humanity's fundamental need to connect with the environment, and we advocate for a harmonious relationship between the two. Our developments create authentic human interactions that make small paths, where each course has a story to tell.

brand

Caring

Our revered architects and engineers curate ideal solutions for the community and the people to meet the naturally changing needs.

brand

Disruptive

To achieve excellence, we adopt a collaborative mindset and continually improve our competitive position in the regions we operate.

Timeless

Reliable

Responsive

Humanized

Caring

Disruptive

Corporate Culture

footer-logo
A Culture of Commitment

In real estate, transparency and integrity is the key. We foster a culture of trust, accountability, and inclusivity, which differentiates us from others. We adopt industry best practices and set benchmarks for our projects, keeping the future in mind.

Our culture is centred on compassion, competence, and competition. We share expertise and knowledge across teams, geographies, and strategies. Our engaged employees and internal industry specialists are continuously updated about the real estate trends and are experts in their fields. Our deep industry knowledge is backed by research, allowing us to expand, build our portfolio and create iconic developments for you and the coming generations to live well.


Brand
Philosophy

A Living Philosophy

01

We empower by investing well. The asset value of our properties appreciates over time. We ensure our developments occupy iconic locations and meet the biophilic design standards for urban living.

02

We lead by building well. We have a social responsibility toward the greater community, and we adorn our projects with premium materials to have increased brand equity.

03

We create for you to live well. Our developments are built keeping the health and wellbeing of future generations in mind. They create a sense of community, safety and provide opportunities for engagement and inclusivity.